Without continuous lead-generation marketing, your business will barely survive. New leads are the lifeline of any business, medical spas included. At KyteStrings, our years of marketing experience in the healthcare industry, combined with comprehensive digital marketing plans, will turn qualified prospects into customers and even brand ambassadors.
Our spa client conversion generation strategies are designed to deliver what we promise— showcasing the unique advantages of your practice and bringing in paying clients.
What Does it Take to Succeed in the MedSpa Business?
To grow your business as a medspa owner, you need a plan of action, such as a solid marketing strategy. Unlike conventional medicine, patients won’t just come knocking on your door without a cosmetic need or incentive. Hence, a good approach would be to enlist the services of a reputable marketing firm. The firm will help you create a unified brand image and attract the ideal clients.
Creating a list of marketable and effective products and services is also crucial to the success of your business.
How Do You Attract Clients to Your MedSpa?
The following tips will help you attract patients to your medical spa:
- Create a website and blog that promotes your business.
- Network with other professionals in the health and beauty business to get referrals.
- You can use social media channels(Facebook, Twitter, Instagram) to reach medspa audiences on these platforms.
That’s not all you should do. What will also contribute to the growth of your practice is having a good lead automated system that captures, stores, and processes leads to provide actionable information. With this knowledge, you can track and move the prospective patients to the next sales level.
Engage Your Leads
At this point, you have meaningful insights into what exactly your patients are looking for, the kind of problems they could be having, and so much more, including their age and sex.
Patients are not yet at the purchasing stage. So, engage them more to learn about their specific needs. By doing so, you build trust and confidence, and you’ll also be in an excellent position to give them a customized solution.
Engaging your clients builds a healthy relationship and helps clear any doubt your yet-to-be patients could be having. Once they gain confidence in you, they’re able to commit instead of checking out other medspa providers.
How Do You Convert Prospects into Clients?
Providing your leads with a satisfactory experience beyond their expectations will move them from visitor status to paying patients.
Some of the things you should look into are: Does your website make it easy for a patient to book an appointment? Do you offer a variety of simple payment methods without several sign-ins or very detailed forms?
Coupons and other first-time patient offers can also be effective ways of acquiring patients.
The Best Way to Funnel Sales
To increase the conversion rate, you have to understand what doesn’t work and what does with your audience. Your prospective patients have specific needs, pain points, and expectations. Hence, you have to offer them something they can’t refuse. Call us today on +1 866-465-0749 to learn more about how our targeted digital marketing strategies, including spa client conversion generation services, will attract quality patients and convert them into life-long clients and advocates of your medspa.